The announcement comes as Gartner estimates that 80% of organizations plan to use cloud computing in 2014. IBM posted 50% cloud revenue growth the first quarter of 2014, following a year where its cloud revenue hit an all-time high of $4.4 billion.
The IBM Cloud marketplace was launched with its global ecosystem of partners. It's designed as an easy-to-use destination for business professionals, developers and IT departments to visit via their PCs, laptops, tablets and smartphones, and to find solutions to their business and technology needs.
Any IBM enterprise customer will now be able to access all of IBM and its partners' software and services portfolios through the cloud, similar to the way that smartphone users can download new applications from consumer app stores.
The marketplace is expected to ease for enterprises the transition to the cloud and speed up the adoption of hybrid clouds.
The launch initially will involve hundreds of services ranging from big data analytics, to security and mobile, including those from cloud app and solution providers such as Zend, SendGrid, MongoDB, NewRelic, Redis Labs, Sonian, Flow Search Corp, Twilio and Ustream.
As part of the new Cloud marketplace, IBM announced that it's accelerating the company's expansion of the Bluemix open-cloud platform with 30 new services from IBM and its partners in growth areas such as big data and analytics, cloud integration, DevOpos and the Internet of Things. IBM is in a collaboration with Galvanize that is expected to lead to IBM's first "BlueMix Garage Lab," facilitating the joint effort of Bluemix members and IBM consultants and partners to iterate quickly on new innovations.