Updated from 7 a.m. May 2, 2014 with light editorial changes.

NEW YORK (TheStreet) -- I am here to say that the reason for Sears' (SHLD) 78% stock price plunge from its peak in April 2007 -- and associated tattered financials that are putting it incrementally into the grave -- is the outcome of a culture of losing. This attitude emanates from the top brass and permeates the entire organization, resulting in customer needs not being satisfied. In turn, that has led to material market share being gobbled up by the likes of Walmart (WMT), Target (TGT), and of course Amazon (AMZN).

In reviewing two weeks of tweets from the relatively unknown and unfollowed Twitter (TWTR) accounts @SearsCares and @KmartCares, here are a couple worthwhile takeaways as to what's going down at the company:

  • Very botched appliance and electronics installation jobs, from improper setup to not removing agreed upon old items from a person's home
  • Delivery of damaged goods
  • No shows for installation jobs and no information on rescheduling or what caused the no show
  • Inability to receive a prompt refund for an item delivered from online that did not meet a customer's expectations
  • Repair jobs on appliances not being done correctly the first time, repeat visits taking weeks to reschedule

Here are five tweets that illustrate the problem. 

There are plenty more where these came from.

So in all actuality, the culture of losing at Sears has spread right out from the top to the ground level employees responsible for carrying out the company's mission statement. Still waiting for the company's executive team to acknowledge my public challenge issued last October: walk 15 stores of my choice with me.

>>Read More: Should Amazon Buy Sears?

>>Read More: Why Amazon Buying Sears Would Be Stupid

>>Read More: Move Over Kardashians, Sears Has the Sexiest Man Alive

-- By Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

At the time of publication, Sozzi held no position in the stocks mentioned.

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