Walt Disney Co (DIS): Today's Featured Media Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Walt Disney ( DIS) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day down 1.9%. By the end of trading, Walt Disney fell $1.36 (-1.7%) to $78.23 on average volume. Throughout the day, 6,180,691 shares of Walt Disney exchanged hands as compared to its average daily volume of 7,496,300 shares. The stock ranged in price between $78.16-$79.46 after having opened the day at $79.46 as compared to the previous trading day's close of $79.59. Other companies within the Media industry that declined today were: Pandora Media ( P), down 16.6%, Rocket Fuel ( FUEL), down 11.9%, NTN Buzztime ( NTN), down 10.8% and World Wrestling Entertainment ( WWE), down 8.6%.

The Walt Disney Company operates as an entertainment company worldwide. The company operates in five segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive. Walt Disney has a market cap of $139.3 billion and is part of the services sector. Shares are up 4.2% year to date as of the close of trading on Thursday. Currently there are 13 analysts that rate Walt Disney a buy, no analysts rate it a sell, and 9 rate it a hold.

TheStreet Ratings rates Walt Disney as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and notable return on equity. We feel these strengths outweigh the fact that the company shows low profit margins.

On the positive front, Inuvo ( INUV), up 5.1%, Tiger Media ( IDI), up 4.5%, Pearson ( PSO), up 4.0% and McClatchy ( MNI), up 1.9%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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