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Goodyear Tire & Rubber ( GT) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 1.7%. By the end of trading, Goodyear Tire & Rubber rose $0.88 (3.2%) to $28.20 on average volume. Throughout the day, 4,965,301 shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 4,513,400 shares. The stock ranged in a price between $27.68-$28.48 after having opened the day at $28.34 as compared to the previous trading day's close of $27.32. Other companies within the Consumer Non-Durables industry that increased today were: EveryWare Global ( EVRY), up 210.8%, Elizabeth Arden ( RDEN), up 13.1%, American Apparel ( APP), up 11.0% and Superior Uniform Group ( SGC), up 4.7%.

The Goodyear Tire & Rubber Company, together with its subsidiaries, develops, manufactures, markets, and distributes tires, and related products and services in the United States and internationally. Goodyear Tire & Rubber has a market cap of $6.7 billion and is part of the consumer goods sector. Shares are up 14.6% year to date as of the close of trading on Wednesday. Currently there are 3 analysts that rate Goodyear Tire & Rubber a buy, 2 analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, compelling growth in net income and notable return on equity. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Myers Industries ( MYE), down 13.2%, Titan International ( TWI), down 8.5%, Under Armour ( UA), down 7.4% and Ever-Glory International Group ( EVK), down 3.5% , were all laggards within the consumer non-durables industry with Wolverine World Wide ( WWW) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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