Starbucks Corp (SBUX): Today's Featured Leisure Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Starbucks ( SBUX) pushed the Leisure industry lower today making it today's featured Leisure laggard. The industry as a whole closed the day down 1.4%. By the end of trading, Starbucks fell $0.76 (-1.1%) to $70.39 on light volume. Throughout the day, 4,290,067 shares of Starbucks exchanged hands as compared to its average daily volume of 6,173,800 shares. The stock ranged in price between $70.22-$71.47 after having opened the day at $71.46 as compared to the previous trading day's close of $71.15. Other companies within the Leisure industry that declined today were: Qunar Cayman Islands ( QUNR), down 6.6%, 500.com ( WBAI), down 6.3%, Fiesta Restaurant Group ( FRGI), down 5.3% and Manchester United ( MANU), down 5.0%.

Starbucks Corporation operates as a roaster, marketer, and retailer of specialty coffee worldwide. Its stores offer coffee and tea beverages, packaged roasted whole bean and ground coffees, single serve products, and juices and bottled water. Starbucks has a market cap of $53.3 billion and is part of the services sector. Shares are down 9.2% year to date as of the close of trading on Tuesday. Currently there are 17 analysts that rate Starbucks a buy, no analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates Starbucks as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income, largely solid financial position with reasonable debt levels by most measures, solid stock price performance and growth in earnings per share. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front, Einstein Noah Restaurant Group ( BAGL), up 2.7% was a gainer within the leisure industry with Royal Caribbean Cruises ( RCL) being today's featured leisure industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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