How to Profit on Apple, Facebook, Qualcomm Earnings Today: StockTwits

NEW YORK (TheStreet) -- By the time this week is over, more than 300 companies will have reported earnings. That includes some of the biggest names and brands in the world. A streak of strong earnings could significantly change the direction of the market.

Today, that is especially true for the technology sector. So how can investors profit on these earnings announcements? Cashtaggers at StockTwits have been debating that. Here are some highlights.

1. After today's closing bell both Apple (AAPL) and Facebook  (FB) will report earnings. Apple is down 5% this year, and bullish sentiment on StockTwits has dropped even further -- from around 90% at the beginning of the year to 65% today. We've selected notable headlines and posts this week about Apple. Read them before Apple reports:

$AAPL Offical earnings conference call streaming live from apple @ 5pm est link: http://stks.co/q0EdB

-- Pete O (@PeteO) Apr. 23 at 08:19 AM

MacRumors: Apple's iPhone 6 release delayed for battery issue http://stks.co/e0SyG $AAPL

-- Vconomics (@Vconomics) Apr. 22 at 06:08 PM

$aapl..cnet reporting large screen iphone might not be ready till 2015

-- christopher brecher (@christopherbrecher) Apr. 22 at 02:10 PM

$AAPL Screenshot of IOS 8 Healthbook - Time to add Stress tracking, which is inevitable after consuming so much info http://stks.co/s0EMZ

-- Sri (@vatsid) Apr. 21 at 10:22 PM

2. Facebook has so far spent $21 billion on acquisitions this year. Everyone wants to hear what Mark Zuckerberg will say about his company next. Facebook is up 15% year-to-date. Sentiment on StockTwits has remained strong -- it's now at 79% bullish vs. 21% bearish. Here are some cashtagger debates on Facebook's upcoming earnings:

$FB A look at the stock price to earnings relationship http://stks.co/s0EdB

-- Jason Strauss (@JXMFinancial) Apr. 22 at 10:33 PM

$FB 82 percent bullish sentiment into earnings.

-- christopher brecher (@christopherbrecher) Apr. 23 at 07:48 AM

$FB OI. Options market pricing in move of $5.50 currently http://stks.co/a0SzC

-- SassySPY (@Sassy_SPY) Apr. 22 at 10:09 PM

3. As one of the world's largest semiconductor companies, Qualcomm (QCOM) is a must-watch as it reports earnings. The demand for its services is an excellent way to benchmark and gauge smartphone growth and penetration around the world. Estimize shared a great blog post on StockTwits about Qualcomm and how it's profiting from the growth of mobile:

QUALCOMM Expected to Benefit Further From the Smartphone Boom $QCOM http://stks.co/r0Elg

-- Estimize (@Estimize) Apr. 22 at 05:54 PM

$QCOM ready to breakout http://stks.co/a0SQU

-- Trade4Me (@Trade4Me) Apr. 20 at 06:40 AM

At the time of publication, the author held no positions in any of the stocks mentioned.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

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