Church & Dwight Company Inc. (CHD): Today's Featured Consumer Non-Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Church & Dwight Company ( CHD) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 0.8%. By the end of trading, Church & Dwight Company fell $0.77 (-1.1%) to $68.53 on average volume. Throughout the day, 743,496 shares of Church & Dwight Company exchanged hands as compared to its average daily volume of 777,900 shares. The stock ranged in price between $68.42-$69.42 after having opened the day at $69.30 as compared to the previous trading day's close of $69.30. Other companies within the Consumer Non-Durables industry that declined today were: Zuoan Fashion ( ZA), down 4.5%, Summer Infant ( SUMR), down 3.9%, Sequential Brands Group ( SQBG), down 2.7% and Kimberly-Clark Corporation ( KMB), down 2.3%.

Church & Dwight Co., Inc., together with its subsidiaries, develops, manufactures, and markets a range of household, personal care, and specialty products under various brand names in the United States and internationally. Church & Dwight Company has a market cap of $9.5 billion and is part of the consumer goods sector. Shares are up 4.6% year to date as of the close of trading on Monday. Currently there are 9 analysts that rate Church & Dwight Company a buy, 1 analyst rates it a sell, and 8 rate it a hold.

TheStreet Ratings rates Church & Dwight Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, increase in net income and expanding profit margins. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front, American Apparel ( APP), up 21.6%, Fuwei Films (Holdings ( FFHL), up 4.9%, Coldwater Creek ( CWTR), up 4.8% and Carlisle Companies ( CSL), up 4.6% , were all gainers within the consumer non-durables industry with Nu Skin ( NUS) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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