Avery Dennison RFID Tracking Processes Reduce Complexity And Risk For US Apparel Retailers And Brands

Avery Dennison Retail Branding and Information Solutions (RBIS), the world’s leading provider of RFID-based inventory management solutions for apparel, announced today further details of its ability to meet the requirements of the licensing agreement with Round Rock Research, LLC for radio frequency identification (RFID) tags, labels, and readers.

This agreement, signed in December2013, is designed to help US based apparel retailers and brands implement item level RFID. Round Rock Research, LLC has confirmed that Avery Dennison provides strict end-to-end tracking of its RFID products, thereby alleviating Round Rock licensing audit requirements.

"We have reviewed Avery Dennison's ability to track RFID tags and labels and consider the end to end visibility provided through their service bureaus and other customer based solutions sufficient to allow end users to meet audit and certification requirements necessary under Round Rock’s licensing program to confirm that RFID tags are licensed," said Jim Burris, vice president of licensing, Round Rock Research, LLC.

“This license agreement, which encompasses a simplified audit process, reduces time, energy, and risk for US based Apparel Retailers and Brands who use Avery Dennison RFID inlays,” said Shawn Neville, president of Avery Dennison RBIS. “We will continue to invest in market leading solutions, products, and global manufacturing and services support to help our customers achieve dramatically improved inventory accuracy and visibility with RFID enabled solutions.”

Avery Dennison's Retail Branding and Information Solutions business (RBIS) is the global leader in RFID-enabled solutions for the apparel and retail industry with more than 800 patents and applications, global manufacturing capabilities that have produced over 4 billion RFID tags and labels, and an industry-leading solution development team that supports retailers and brands from business case development to complete solution roll-out.

About Avery Dennison RBIS

Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.6 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions. Based in Westborough, Massachusetts, Avery Dennison RBIS responsibly serves the global marketplace with operations in 115 locations, 50 countries, across 6 continents. For more information, visit www.rbis.averydennison.com.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013. Learn more at www.averydennison.com.

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