A Horribly Embarrassing Image For Tim Cook and Apple

NEW YORK (TheStreet) -- Steve Jobs would have taken a baseball bat to the Samsung television set that was sitting, front and center, at the Santa Monica Apple (AAPL) Store Monday morning.

For goodness sake, pull a Sony (SNE) up from the back of the store. At least they're a good and, relatively speaking, non-threatening partner. Or, better yet, rummage the back room (or right behind you) for one of those big, bright display monitors people use in conjunction with Macs. But, more than anything, just start paying obsessive attention to detail again.

Context ...

It's one thing to let third-party retail dumps such as Wal-Mart (WMT) sell your stuff (and make it look as bad as it can in the process). It's another "thing" to let a body odor (or whatever it was) problem fester at one of your flagship stores until I prompted action.

But it's entirely another to mindlessly display a freaking Samsung television set anywhere in your store, let alone right where people walk in the door, particularly in the middle of a hotly contested trial.

Tim Cook needs to do something about this type of stuff ... now.

In isolation, you could argue these things are not big deals (though I argue otherwise). However, cumulatively each retail flub illustrates neglect on Apple's part to uphold the foundation Steve Jobs laid when he conceived and executed the greatest retail operation in the history of retail. It's embarrassing. At other companies, it might fly. But, at Apple, no can do.

If you liked this article you might like

How to Get Rich Using Warren Buffett's Favorite Stock Market Indicators

Crowded House: A Guide to Who's Trying to Do What With the Smart Home

Watch: Apple Just Gave a First Look at Its New Campus

PayPal CEO Reveals How Silicon Valley Could Repair Its Broken Culture

Great Expectations? Apple 8 Line Not as Long as in Past Years