The deal will let brokers directly syndicate their listings to the Trulia service. My Florida Regional MLS is one of the top five largest MLSs in the U.S., and powers more than 100,000 listings.
"By entering into a direct license agreement, MFRMLS is ensuring the integrity of their brokers' listings and creating transparency with Trulia," Trulia vice president of Industry Services Alon Chaver said in a press release. "Brokers choosing to send their listings direct to Trulia no longer need to worry about having to update information and can focus on engaging consumers and supporting their agents in converting consumer inquiries into closed transactions."
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TheStreet Ratings team rates TRULIA INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:
"We rate TRULIA INC (TRLA) a HOLD. The primary factors that have impacted our rating are mixed ? some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, good cash flow from operations and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, a generally disappointing performance in the stock itself and feeble growth in the company's earnings per share."