Why Apple's 'Better'

NEW YORK (TheStreet) -- Under CEO Timothy D. Cook, Apple (AAPL), perhaps more than any other tech company, strives to not only increase the impact it has on people's lives, but reduce the impact it has on the environment as well.

In a video narrated by Cook, Apple has highlighted some of its green initiatives, including cutting down on materials it uses for packaging, using solar and renewable energy sources and being more environmentally friendly.

Since Cook became CEO full-time in the summer of 2011 after taking over from Steve Jobs, who later died as a result of pancreatic cancer, Apple has been trying to show Silicon Valley, investors, the media and consumers around the globe that it is serious about making the world a better place and cutting down on its carbon footprint.

"At Apple, we strive to reduce our impact on climate change, find ways to use greener materials and conserve resources for future generations," Apple says in the description for the company's video, Better. "This video was shot on location at Apple Facilities. Now more than ever, we will work to leave the world better than we found it."

In addition to the video narrated by Cook, Apple, ahead of Earth Day, has set up a page detailing all of the progress, initiatives and concerns about climate change and toxins that worry the world today.

With regard to Apple's progress, there is plenty to offer, according to Lisa Jackson, Apple's Vice President of Environmental Initiatives. Prior to joining Apple in late 2013, Jackson was the head of the U.S. Environmental Protection Agency from 2009 to 2013. Here's Jackson's letter regarding Apple's progress:

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