Polaris Industries Inc. (PII): Today's Featured Consumer Goods Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Polaris Industries ( PII) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 0.3%. By the end of trading, Polaris Industries fell $1.44 (-1.1%) to $135.39 on light volume. Throughout the day, 493,797 shares of Polaris Industries exchanged hands as compared to its average daily volume of 741,400 shares. The stock ranged in price between $135.22-$137.70 after having opened the day at $136.27 as compared to the previous trading day's close of $136.83. Other companies within the Consumer Goods sector that declined today were: Coldwater Creek ( CWTR), down 22.5%, Arctic Cat ( ACAT), down 8.4%, Tofutti Brands ( TOF), down 7.0% and Calavo Growers ( CVGW), down 5.6%.

Polaris Industries Inc., together with its subsidiaries, designs, engineers, manufactures, and markets off-road vehicles, snowmobiles, motorcycles, and small vehicles in the United States, Canada, and Western Europe. Polaris Industries has a market cap of $8.8 billion and is part of the automotive industry. Shares are down 6.0% year to date as of the close of trading on Wednesday. Currently there are 9 analysts that rate Polaris Industries a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Polaris Industries as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth, notable return on equity, solid stock price performance and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the positive front, SGOCO Group ( SGOC), up 30.2%, Crumbs Bake Shop ( CRMB), up 9.1%, Knoll ( KNL), up 8.7% and Origin Agritech ( SEED), up 6.7% , were all gainers within the consumer goods sector with Constellation Brands ( STZ) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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