Why Twitter (TWTR) Stock Is Gaining Today

NEW YORK (TheStreet) -- Twitter (TWTR) was gaining 1.3% to $45.01 Thursday after announcing new mobile ads for app installs.

Twitter's new mobile ads let advertisers push mobile apps to users on the social network. The company will also now allow app-install ads through MoPub, the mobile advertising network it acquired last year which supplies ads for hundreds of apps.

Developers will be able to target their app-install ads to users based on their interest to make the ads more relevant.

According to Reuters, Facebook (FB) CEO Mark Zuckerberg repeatedly said app-install ads are a major source of revenue for the social network. Facebook never disclosed numbers for the specific ad type, though.

Must read: Warren Buffett's 10 Favorite Growth Stocks

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

TWTR Chart

TWTR data by YCharts

"Twitter, Inc. (Twitter), is a global platform for public self-expression and conversation in real time. Twitter is a real-time platform, where any user can create a Tweet and any user can follow other users. Each Tweet is limited to 140 characters of text, but can also contain rich media, including photos, videos and applications. Viewers can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place. The Company offers Twitter apps for phones, tablets and computers. The Company generates its advertising revenue primarily from the sale of its three Promoted Products: Promoted Tweets, Promoted Accounts and Promoted Trends. Its users include millions of people from around the world, as well as influential individuals and organizations, such as government officials, celebrities, athletes, journalists, sports teams, media outlets and brands. In April 2014, Twitter Inc acquired Gnip Inc."

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

 

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

More from Markets

Billionaire Investor Tim Draper Explains Why Bitcoin Will Hit $250,000 in 2022

Billionaire Investor Tim Draper Explains Why Bitcoin Will Hit $250,000 in 2022

To Think a Trade War's Still Just a Threat Is the Dumbest Thing on Wall Street

To Think a Trade War's Still Just a Threat Is the Dumbest Thing on Wall Street

M&A Trends Still on Investors' Minds Despite Worries Over Tariffs -- ICYMI

M&A Trends Still on Investors' Minds Despite Worries Over Tariffs -- ICYMI

Dow Falls as U.S. Imposes Tariffs on $50 Billion of Chinese Goods

Dow Falls as U.S. Imposes Tariffs on $50 Billion of Chinese Goods

General Motors Spikes on Report It's Considering Listing Shares of Cruise Unit

General Motors Spikes on Report It's Considering Listing Shares of Cruise Unit