Zedge, the popular personalization app that provides free, high quality ringtones and wallpapers, today announced it is now available to download for Nokia X, Nokia’s new smartphone family that runs Android apps while offering signature Nokia experiences and popular Microsoft services. Zedge, which has nearly 100 million installs worldwide, can be downloaded for free via the Nokia Store for the new, affordable Nokia X family of smartphones targeted at connecting the ‘next billion’ people in emerging markets.

“Zedge delivers on the global customer demand we are seeing for device personalization,” said Amit Patel, Vice President, Developer Relations, Nokia. “We are especially enthusiastic about the installs driven by Zedge, and even more importantly, the app’s reputation for high quality, content diversity and customer loyalty.”

Already available in 160 countries, Zedge’s app is installed on approximately 20 percent of U.S. Android phones and has averaged in the Top 15 most popular apps in the Google Play store for a full three years. Furthermore, Zedge’s technology recommends relevant content to its users based on their individual actions and interests, ensuring the app’s continuous use and longevity once downloaded.

“We are very pleased to partner with Nokia to bring mobile customization to the ‘next billion’ people,” said Tom Arnoy, Zedge CEO and co-founder. “As we continue our global expansion, we look forward to introducing Zedge to emerging markets where there is a growing demand for mobile content.”

The Nokia X family of smartphones has begun to roll out globally across Asia, Europe, India, the Middle East and Africa. Users can download the Zedge app directly from the handset.

About Zedge

Zedge is the destination for anyone who wants a simple and fun way to find and download free ringtones, wallpapers and games. Zedge’s app, available on iOS and Android, boasts close to 100 million downloads and has been among the Top 15 most popular apps in the Google Play store for the last three years and counting.

Zedge’s reach and popularity allow the company to offer advertisers, game developers, musicians, and artists a scalable, non-incentivized, user acquisition platform on a global basis. Zedge's investors include IDT Corporation (NYSE: IDT) – www.idt.net – and Shaman II. For more information, please visit the Zedge web site at www.zedge.net, follow Zedge on Facebook at www.facebook.com/officialzedge or on Twitter at www.twitter.com/zedge.

Copyright Business Wire 2010