Apparently Samsung execs lamented "an unintended benefit" of Jobs's passing, pointing to unabashed tributes to the ingenuity, beauty and workmanship of iPhone. However, they also saw the event as their "best opportunity to attack iPhone," at least according to Samsung's VP of Sales at the time.
I'm a big fan of Jonny Evans' work over at Computerworld, but he's making too much of an apparent contradiction in the ways Samsung executives reacted after Jobs passed away:
While Jobs lived, Samsung policy was not to engage in directly critical advertising, but this restriction was lifted at around the same time as he died. Such a change in policy must have been taken at the highest levels of the company.
This begs the question, did (Samsung CEO) Cho Gee-sung agree to this policy change even as he remembered Jobs', "innovative spirit and remarkable accomplishments"? ...
I find it difficult to believe senior management were unaware of the decision, particularly in light of the long-standing relationships between Jobs and Samsung's biggest leaders. If they were aware, then was it ethical for them to mourn Jobs so publicly given they saw Apple's loss as such an opportunity?
Seems to me this type of thing would actually be right up Steve Jobs's alley.