NEW YORK (TheStreet) -- A personal quest of mine: To learn more about the encrypted DNA of global businesses. From the back stories of leading executives that oversee businesses that touch lives daily, to the process behind how a sign ends up inside a subway system, the building blocks of a company are vital for investors to understand. Heck, they're just fun to know even if you're not actively involved in the stock market.
Today's stop on the learning experience train was at a company that has always fascinated me, PepsiCo (PEP). The breadth of the Pepsi product portfolio is impressive, and a true point of differentiation from Coca-Cola (KO), which is seemingly content to relish in slow, consistent growth via carbonated soft drinks. But product innovation continues at a rampant pace at Pepsi. For example:
- Gatorade has a family of products ranging from a performance recovery shake infused with protein to colorful carbohydrate energy gel chews that are no doubt a bestie to many cyclists.
- Sabra, in which Pepsi is a 50% partner, no longer is only a hummus brand. Instead, it's a dip and spread brand that has taken over refrigerated coolers at supermarkets. Don't believe me? Check out these seve photos I snapped.
- Six of Pepsi's new food and beverage launches in 2013 are on track to achieve at least $100 million each in estimated annual retail sales in the U.S.
Where do a good deal of these products present themselves to consumers? At sporting events. There is a Pepsi sign on the giant digital TV at Yankee Stadium reminding folks that a cold, caffeinated beverage is a mere few walks away at the concession stand. How do the messages for each of Pepsi's brands get told to sports-goers?