VF Corporation (VFC): Today's Featured Consumer Non-Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

VF Corporation ( VFC) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole was unchanged today. By the end of trading, VF Corporation rose $0.80 (1.4%) to $59.17 on light volume. Throughout the day, 1,762,251 shares of VF Corporation exchanged hands as compared to its average daily volume of 2,537,600 shares. The stock ranged in a price between $58.18-$59.24 after having opened the day at $58.50 as compared to the previous trading day's close of $58.37. Other companies within the Consumer Non-Durables industry that increased today were: Prestige Brands Holdings ( PBH), up 5.9%, Mercer International ( MERC), up 3.4%, Sealed Air Corporation ( SEE), up 3.4% and Kate Spade ( KATE), up 3.2%.

V.F. Corporation designs, manufactures, or sources from independent contractors various apparel and footwear products primarily in the United States and Europe. VF Corporation has a market cap of $25.4 billion and is part of the consumer goods sector. Shares are down 6.4% year to date as of the close of trading on Monday. Currently there are 13 analysts that rate VF Corporation a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates VF Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, increase in net income, revenue growth and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Coldwater Creek ( CWTR), down 13.7%, Fuwei Films (Holdings ( FFHL), down 6.7%, Exceed Company ( EDS), down 6.2% and Joe's Jeans ( JOEZ), down 5.6% , were all laggards within the consumer non-durables industry with Rock-Tenn Company ( RKT) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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