NEW YORK (TheStreet) -- Amazon (AMZN) is seemingly hellbent on becoming the next Apple (AAPL), as it looks to make its own hardware to sell more software and content. But if this is the company's first attempt at a smartphone, count me out.
Courtesy of some amazing reporting by tech website BGR, and editor Zach Epstein, the world has gotten its first look at what appears to be Amazon's smartphone. At first glance, this is no iPhone-killer, but it may kill some eyeballs, as it's not particularly attractive looking, judging by the pictures. There's one major caveat, though: The BGR report notes the phone "is covered by a protective shell intended to prevent people without authorization from seeing the physical design of the phone. Some areas of the photos have also been blocked or otherwise obscured by BGR."
BGR notes the first phone, of which there may be two (a high-end and a low-end phone coming later this year), may be powered by a Qualcomm (QCOM) Snapdragon processor, and feature 2GB of RAM. Amazon made sure to note that the Fire TV, Amazon's set-top box announced earlier this month, also includes 2GB of RAM. The phone is reported to be 4.7-inches diagonally, and may feature a 720p HD resolution, compared to a 1080p HD resolution on other smartphones, including the iPhone 5s, as well as other offerings from Samsung and HTC.
Amazon has not returned repeated requests from TheStreet for comment for this story on multiple occasions.
Aside from being another portal for Amazon to have you buy goods, services and digital content from the Seattle-based retailer, the company is reportedly including 3D software in the phone, to allow for 3D images to show up. According to BGR, the phone will include a total of six cameras; two in the front and four in the back to facilitate a glasses-free 3D effect on the phone.