Monster, the worldwide leader in successfully connecting people to job opportunities, today launched Project You, a social and data-driven digital experience that empowers young professionals to embark on a journey of self-discovery and career improvement. Work consumes a significant amount of people’s lives and Monster believes this time should be both enjoyable and drive personal and professional growth. Project You helps pinpoint the areas in life that can be optimized and provides expert advice, tailored to an individual’s unique characteristics, to help address any areas needing improvement. According to the Pew Research Center, 81 percent of Millennials have a Facebook account with a median friend count of 250, greater than any other generation. Understanding this digital generation and the unique challenges they face, Project You, developed by BBDO NY in tandem with their digital production partner Modern Assembly and academics Professor Jean Twenge and researcher Brad Smith, uses advanced methodologies and algorithms to harness data within a person’s social graph to uncover traits and connections in their digital lives that they might use to their advantage. “Project You is an experience engineered to connect with Millennials in a tangible way by giving advice and insight,” said Ted Gilvar, CMO of Monster. “The Millennial generation is unlike any other and expect businesses to speak with actions, not words. Project You is built from the ground up to create new lines of communication and engagement so Monster can do what we do best: help people successfully connect with job opportunities.“ Project You is an online destination where users, after logging in with Facebook or an email address, proceed through a series of modules that focus on unique areas of individual development. These modules include “Find Your Weak Connections,” a new Facebook application that identifies job opportunities at the places of work of friends, or “What Do Your Words Say About You?” a text analyzer that uses artificial intelligence to help ensure a user’s cover letter sends the right tone to potential employers. In conjunction with the various modules, Project You takes users through a fact-based survey and then highlights areas where an individual is excelling or has opportunity for improvement and gives expert advice, tailored to the individual, to help address any issues.
“Monster has taken a novel approach with Project You to engage an increasingly dynamic and hard to reach Millennial audience,” said Jean Twenge, Ph.D, professor and author of The Narcissism Epidemic. “In Project You we’ve incorporated the latest research on Millennial and workplace habits and paired this information with advanced software platforms to develop a completely new set of social and digital experiences. The result is an immersive environment that is just as informative and rewarding as it is fun.”To visit Project You and learn more about you, please visit: http://projectyoustaging.modernassemb.ly/discover About Monster Worldwide Monster Worldwide, Inc. is the global leader in successfully connecting job opportunities and people. Monster uses the world's most advanced technology to help people Find Better, matching job seekers to opportunities via digital, social and mobile solutions including monster.com®, our flagship website, and employers to the best talent using a vast array of products and services. As an Internet pioneer, more than 200 million people have registered on the Monster Worldwide network. Today, with operations in more than 40 countries, Monster provides the broadest, most sophisticated job seeking, career management, recruitment and talent management capabilities globally. For more information visit about-monster.com.