He wants to make your phone 3-D. He wants to be Citizen Kane.
Take the Steve Jobs act. The Kindle e-book reader was followed by the Kindle Fire tablet, the Fire TV set-top box was announced in the last month and now he's talking up a phone that could display 3-D images without special glasses.
That's pretty Jobs-ian.
Or take Citizen Kane. They laughed when Bezos paid $250 million for The Washington Post. What he got was not a newspaper, but a national media brand, one that was on the verge of winning a Pulitzer Prize.
So he's now leveraging the national footprint through a deal with "local" papers to piggyback the Post on their paywalls and build an Internet video brand around it.
Orson Welles' fictional hero could have barely kept up.