Estee Lauder Cos Inc (EL): Today's Featured Consumer Non-Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Estee Lauder Cos ( EL) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.2%. By the end of trading, Estee Lauder Cos rose $1.00 (1.5%) to $69.18 on light volume. Throughout the day, 1,970,160 shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of 2,646,100 shares. The stock ranged in a price between $68.36-$69.20 after having opened the day at $68.52 as compared to the previous trading day's close of $68.18. Other companies within the Consumer Non-Durables industry that increased today were: Standard Register Company ( SR), up 7.9%, Herbalife ( HLF), up 4.4%, United-Guardian ( UG), up 3.8% and Sequential Brands Group ( SQBG), up 3.7%.

The Estee Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $16.4 billion and is part of the consumer goods sector. Shares are down 9.5% year to date as of the close of trading on Friday. Currently there are 12 analysts that rate Estee Lauder Cos a buy, 1 analyst rates it a sell, and 3 rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Coldwater Creek ( CWTR), down 27.7%, Fuwei Films (Holdings ( FFHL), down 6.3%, EveryWare Global ( EVRY), down 5.7% and Summer Infant ( SUMR), down 3.8%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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