One Factor Driving Pandora Media (P) Stock Up Today

NEW YORK (TheStreet) -- Pandora Media  (P) rose Monday after SunTrust initiated coverage on the streaming radio service with a "buy" rating.

The firm set a $34 price target, which represents an approximately 34% upside from Friday's closing price of $25.31. SunTrust said in a research note it believes Pandora's risk/reward is currently attractive.

"We expect Pandora to remain the clear leader in Internet radio and initiate with a Buy rating based on: 1) $2B+ revenue potential driven by monetization, not predicated on user growth; 2) opportunity presented by the recent pullback in the shares; and 3) longer-term optionality given platform scale," the firm wrote in its note.

The stock was up 1.34% to $25.65 at 12:44 p.m. on Monday.

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