Sozzi: Coca-Cola Has No Sabra Hummus, and That Is Really Unfortunate

NEW YORK (TheStreet) -- Coca-Cola (KO) is in bad need of an energy shot-like injection into its vast drinks portfolio. Oh yeah, it should also think harder on building through acquisition a food portfolio in the manner of its chief rival Pepsi (PEP). The food portfolio for Pepsi is allowing it to get out in front of consumers in many different ways around key sporting events and occasions. More discussions on Twitter (TWTR) and Facebook (FB) are being established due to Pepsi being involved in new food products and as a result, it's fostering new avenues of growth.

Not only has Pepsi leveraged the Gatorade name into a performance product line consisting of energy gels, energy chews, protein bars and protein infused drinks, but what it continues to do with its 50% joint venture in Sabra hummus is impressive. Check out how Pepsi has applied a Gatorade expansion attack plan to Sabra (Sabra hummus has about 60% market share in the U.S., versus 24% when the joint venture was struck in 2007), leading to a full domination in the refrigerated dips/spreads section at supermarkets such as Kroger (KR) and Walmart (WMT).

As an investor seeking to determine which consumer products company to add for the long-term, you would want to put a higher grade on a Pepsi that is exploiting new markets (Twitter fact: the "refrigerated spreads" market in the U.S. is now churning out in excess of $600 million annually in sales) and better partaking in the new real-time discussions happening on social media during large events.

Read on for a little tour of the world's food palate. The reason: appeal to as many tastes and party planning options as possible and close the sale.

No, this is not hummus...and that's the point.

Something new from Sabra is this Greek yogurt dip, which strikes a chord with those workout enthusiasts obsessed with Greek yogurt.

This part-time chef and workout freak has a recipe for Greek yogurt dip. In a blender:

1 can white beans.

1 clove garlic.

1/2 cup non-flavored Greek Yogurt.

Juice from 1 lemon.

Dash of hot pepper sauce.

Salt/pepper to taste.

The S'CHUG jalapeno mix is another new Sabra product that happens to be a low carb, low calories dip option.

Sabra salsa, oh it's a thing...a better thing than those glass jar options found down the chip and pretzel aisle.

No words needed. #BrandExtension

While I have you, take a look at how the Gatorade line has been expanded, as I mentioned above.
-- By Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

At the time of publication, Sozzi held no position in the stocks mentioned.

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