PITTSBURGH, April 14, 2014 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line omni-channel sporting goods retailer, invites the community of Lawton, Oklahoma to their three-day grand opening. The celebration runs Friday, April 25 through Sunday, April 27 at the retailer's new Lawton Town Center location (261 NW 2nd Street). Special extended store hours will be in effect all weekend. Store opens at 8:00 a.m. Friday and Saturday and 9:00 a.m. Sunday. Throughout the weekend, DICK'S will host several giveaways, including a free Under Armour Tech™ T-shirt for the first 100 people in line on Friday and a free Mystery Gift Card from $5 to $500 for the first 100 adults in line on Saturday and Sunday. Guests in line early will receive their unique combination for a chance to open the DICK'S Sporting Goods Gift Locker at 7:45 a.m. on Friday and Saturday and 8:45 a.m. on Sunday.* On Saturday, former University of Oklahoma running back DeMarco Murray will make an in-store appearance from 1:00 p.m. to 3:00 p.m.** While at Oklahoma, Murray set school records for points scored, touchdowns and all-purpose yards, among others. "We're excited to be joining Lawton with the opening of our newest location," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "We look forward to offering the finest quality products and highest level of customer service to the Lawton community." The new location will be the retailer's 8 th store in the state of Oklahoma and its 566 th nationwide. The new store will offer over 40 in-store services performed by DICK'S certified PROS in sports and outdoor specialties such as golf, bike, fishing and team sports. Visit www.DICKS.com/Lawton for more details. *NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one t-shirt, mystery gift card and/or gift locker combination per person, per day. Must be 18+ for gift card and gift locker promotions. See store for details.