Why Zynga (ZNGA) Stock Is Up Today

NEW YORK (TheStreet) -- Zynga (ZNGA) was gaining 2.7% to $4.18 Friday following an upgrade from Morgan Stanley.

Morgan Stanley analyst John Egbert upgraded the social and mobile game publisher to "equal-weight" from "underweight." The analyst said the upgrade it largely due to the "long await" launch of FarmVille 2: Country Escape. The mobile game recently soft launched in Canada and Australia on the iPhone, and Egbert believes it could be a Top 20 grossing app when it comes to the U.S. App Store.

Looking at the company's numbers, the Egbert wrote, ""We think Zynga will reaffirm 2014E guidance and likely exit CQ4:14E at 50%+ Y/Y organic bookings growth."

On Thursday Zynga named former Best Buy (BBY) executive David Lee as its CFO.

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TheStreet Ratings team rates ZYNGA INC as a Sell with a ratings score of D+. TheStreet Ratings Team has this to say about their recommendation:

"We rate ZYNGA INC (ZNGA) a SELL. This is driven by a number of negative factors, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. Among the areas we feel are negative, one of the most important has been weak operating cash flow."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • Net operating cash flow has significantly decreased to $7.73 million or 60.90% when compared to the same quarter last year. In addition, when comparing to the industry average, the firm's growth rate is much lower.
  • Current return on equity exceeded its ROE from the same quarter one year prior. This is a clear sign of strength within the company. Compared to other companies in the Software industry and the overall market, ZYNGA INC's return on equity significantly trails that of both the industry average and the S&P 500.
  • The gross profit margin for ZYNGA INC is currently very high, coming in at 84.84%. Regardless of ZNGA's high profit margin, it has managed to decrease from the same period last year. Despite the mixed results of the gross profit margin, ZNGA's net profit margin of -14.31% significantly underperformed when compared to the industry average.
  • The revenue fell significantly faster than the industry average of 11.4%. Since the same quarter one year prior, revenues fell by 43.3%. The declining revenue has not hurt the company's bottom line, with increasing earnings per share.
  • ZNGA has no debt to speak of therefore resulting in a debt-to-equity ratio of zero, which we consider to be a relatively favorable sign. Along with this, the company maintains a quick ratio of 4.35, which clearly demonstrates the ability to cover short-term cash needs.
  • You can view the full analysis from the report here: ZNGA Ratings Report

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

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