Story updated at 10 a.m. to reflect market activity.
Shares of Ford gained 1.2% to $15.82 in morning trading.
The bank raised its price target for the automaker to $19 a share from $18.50. Analysts Rod Lache, Patrick Nolan, and Mike Levin said Ford is becoming more price competitive in trucks, and has attractive opportunities in China.
"We believe that Ford's new truck will be more differentiated, and in many ways widen the gap vs. the competitors," the analysts wrote. "We'd also note that the price premium for Ford's vs. GM's pickup trucks has declined to the lowest level in years (to ~$150/unit vs. a 5-year average of $3,000), which seems to offer a significant pricing opportunity for Ford with their new truck. And perhaps just as significantly, based on more detailed information that we have gathered from consultants, suppliers, and other industry contacts, we now believe that Ford's new F150 will be significantly more cost competitive than we originally perceived."
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Separately, TheStreet Ratings team rates FORD MOTOR CO as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate FORD MOTOR CO (F) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth, attractive valuation levels, good cash flow from operations and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated."