Updated to provide additional pricing information in the fourth paragraph.
NEW YORK (TheStreet) -- Speculation remains rampant about Apple's (AAPL) rumored product launches.
Earlier this week, I discussed how CEO Tim Cook can't afford to swing and miss on the iWatch. His detractors already believe his time is running out. But Cook must not get hasty. And if recent rumors are to be believed, Cook may, in fact, price Apple out of a potentially lucrative market.
We know Apple's margins have been on the decline. Everyone who wants a reason to avoid the stock margin erosion has been cited by . Now, couple weak pricing leverage with Cook's perceived inability to innovate, and what you have is a company on a trajectory towards obscurity - something on the level of BlackBerry (BBRY)
According to KGI Research analyst Ming-Chi Kuo, Apple could price the iWatch up to several thousand dollars. According to TheStreet's Chris Ciaccia, it could cost as much as $1,000. Cook once said that for Apple to disrupt the wearable market, the product has to be a "must-have" and not merely a "want."
The watch has been rumored to have health-related benefits, including the ability to alert wearers of a heart attack. But if it's going to cost of $1,000, it needs to also drive the person wearing it to a hospital. Although Ming-Chi Kuo does have a strong reputation for accuracy, I don't see how this price is going to work.
It's been less than a year since Apple launched the iPhone 5C. Prior to the launch, everyone had an opinion, predicting how the 5C was going to help Apple restore market-share losses to Samsung (SSNLF). This is because, unlike other iPhone versions, the 5C was expected to be more affordable. It was going to help Apple capture users in the emerging markets. Apple had other ideas.