Why Coca-Cola (KO) Stock Is Down Today

NEW YORK (TheStreet) -- Coca-Cola (KO) shares closed down -0.3% to $38.89 in trading Thursday.

The drop off follows comments from CEO Muhtar Kent doubling down on the company's commitment to its flagship beverages Coca-Cola and Diet Coke.

Despite flagging sales -- the company experienced a 2% drop in volume last year -- the company plans to add $1 billion in advertising dollars through 2016.

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Despite some analysts consternation concerning carbonated beverage sales in the U.S. and Europe, the company points to the fact that Coca-Cola consumption is increasing in Latin America and Asia.

Soda sales accounted for about 75% of the company's global sales by case volume.

TheStreet Ratings team rates COCA-COLA CO as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate COCA-COLA CO (KO) a BUY. This is driven by a number of strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its expanding profit margins, good cash flow from operations, reasonable valuation levels and notable return on equity. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

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