Silverpop will add to IBM's portfolio of more than 100 software-as-a-service offerings. In a press release IBM praised the company's ability to provide "sophisticated automation capabilities more commonly applied in lower volume B2B scenarios to complex B2C environments."
Earlier Thursday Deutsche Bank initiated its coverage of IBM with a "hold" rating.
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TheStreet Ratings team rates INTL BUSINESS MACHINES CORP as a Buy with a ratings score of B+. TheStreet Ratings Team has this to say about their recommendation:
"We rate INTL BUSINESS MACHINES CORP (IBM) a BUY. This is driven by some important positives, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, expanding profit margins, good cash flow from operations, increase in net income and notable return on equity. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself."