Walmart is trying to make eating healthy easier for Americans -- by making it more affordable.
The retailer said on Thursday that's reached a deal with organic foods brand Wild Oats to sell the company's products at lower prices. Walmart said prices of Wild Oats products will be at the same level as typical grocery items and at least 25% below the price point of national organic food brands. Walmart said 91% of its shoppers would consider buying organic products if they were affordable, according to the retailer's own research.
Wild Oats products will be available beginning this month in about 2,000 Walmart stores and will also be sold via Walmart's Web site in the coming months. The retailer expects the products to eventually hit all of the more than 4,000 Wal-Mart stores in the U.S. that carry groceries.
At last check, shares of Walmart were slipping about 0.5% to $77.60.
In New York, I'm Brittany Umar for TheStreet.
-- Written by Brittany Umar in New York.