American Rag, available exclusively at Macy’s, today announced actress and singer Lucy Hale as the next artist to headline the brand’s “ALL ACCESS” campaign. Launched in February, the new program offers fans direct access to exclusive music, videos, contests and private meet-and-greets with some of today’s hottest musicians. Hale’s ALL ACCESS campaign for American Rag will kick off April 21 with an Instagram contest and continue through June with a variety of social activations and marketing collateral, featuring Hale modeling the latest fashion from American Rag.
Last February, American Rag ALL ACCESS kicked off with pop-rock group We The Kings. Throughout each campaign, participating artists will create and curate exclusive content for American Rag’s digital properties, including raggedmag.com and its social media channels. New artists will be announced throughout the year.American Rag is available exclusively at Macy’s and on macys.com. For more information on ALL ACCESS, customers can visit raggedmag.com. About Macy’sMacy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers. For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom. About American RagAmerican Rag is a clothing brand for girls and guys sold exclusively at Macy’s in 610 stores nationwide, since 2003. The concept for the American Rag brand was born out of a small store called “American Rag” in Los Angeles, offering style-seekers of all types new and vintage inspired clothing. American Rag epitomizes carefree, cool style through casual clothing with an indie vibe for young men and women. The American Rag female shopper is looking for a fresh, unique style yet still wants to look and feel sexy. About RAGGEDSince 2006, American Rag has powered RAGGED, a free magazine featuring some of the hottest bands and artists all sporting American Rag threads. RAGGED is where music meets fashion and promises to give readers fresh inspiration for their own personal style and a new favorite band all at once. Download each issue of RAGGED, brought to you by American Rag, for FREE at http://raggedmag.com/ where music meets fashion. For more information on American Rag or RAGGED visit facebook.com/AmericanRag or raggedmag.com.