Today marks a pivotal moment in the expansion of the Nike+ ecosystem with the launch of Nike+ Fuel Lab in San Francisco. The Nike+ Fuel Lab opening asserts the company's place at the center of the evolving digital landscape for athletes worldwide.
NikeFuelNikeFuel remains at the heart of the Nike+ ecosystem, and is a single, universal way to measure all kinds of activities—from a morning workout to a night on the dance floor. Uniquely designed to measure whole-body movement no matter age, weight or gender, NikeFuel tracks a user’s active life. Nike continually analyzes NikeFuel data to fine-tune the NikeFuel algorithm to deliver an even more accurate measurement of a wearer’s all-day movement. Users can see the results of their “Year in NikeFuel” here. Nike+ FuelBand SE The Nike+ FuelBand SE tracks a user’s active life via NikeFuel—the universal way to measure movement for all kinds of activities. The Nike+ FuelBand SE includes Nike+ Groups and Sessions, and seamlessly connects via Bluetooth 4.0 technology. The Nike+ FuelBand SE tracks not only how much, but also how often and how intensely users move and gives athletes real-time feedback, reminders and insights to help them to move more and move better. Nike+ Running The Nike+ Running App for iPhone and Android uses GPS technology to map runs, provide stats on instantaneous pace and distance, and track users’ progress. It offers fun motivational features like Nike+ Challenges, cheers from friends, live audio feedback, and the option to select a PowerSong. The Nike+ Running App for iPhone also includes features like Nike+ Coach, photo sharing, and auto-pause, encouraging runners to take on their first 5k or smash their marathon PR. Nike+ Training Club The Nike+ Training Club App is the digital heartbeat of Nike Training Club. Uniting its members no matter where they train. The full-body training App caters to every level of fitness. Athletes can choose four-week programs or one-off workouts in order to chase their goals of getting lean, toned or strong. The N+TC App features more than 100 workouts and is free to download on iOS and Android in English, Chinese, Japanese, Russian, French, German, Spanish and Italian-language versions. Nike+ Move The Nike+ Move App is an introductory NikeFuel experience for iPhone 5S users. Nike+ Move measures when, where and how users move and leverages NikeFuel as motivator. Nike+ Move then lets users compare movement with friends or other Nike+ Move users. Details on the Nike+ Fuel Lab can be found at nikefuellab.com. Information on NikeFuel can be found here. For a look at the full range of Nike+ products and services click here. Or follow @NikeFuel on Twitter. NIKE, Inc. (NYSE:NKE) (based near Beaverton, Ore.) is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike. For more information, including multi-media materials, please visit: www.NikeInc.com.