With wearable technology projected to exceed $1.5 billion in revenues this year and poised to surpass tablets in popularity, OBJ Enterprises, Inc. (OTCBB: OBJE) is investigating potential technology development partners to capitalize on the projected growth of this booming sector. According to a forecast by Canalys, more than 17 million wearable fitness bands will be sold this year, with sales projected to eclipse 45 million units by 2017. Immediately identifying the wearable technology trend, OBJE is actively looking for wearable technology partners that offer innovative products to capture the booming biofeedback segment. Microsoft’s Kinect 2 is an example of how console games are incorporating sensors to go beyond tracking players’ physical motions. OBJE initiated its presence in the space by engaging entities working directly on biofeedback technology that enables users to monitor heart and stress rates during gameplay. The Company’s initial agreements and vision would enable OBJE as well as its existing and potential partners, to leverage biofeedback technology for use in its growing suite of mobile and social gaming applications. “By investing our efforts into the marketing and development of the algorithms and prepackaged software that enable new breakthroughs in wearable technology, we will be putting our company at the cutting edge of the gaming industry as well as other verticals that touch healthcare and fitness,” OBJE CEO Paul Watson said. With global spending on gaming apps tripling in 2013 to $16 billion, OBJE is working to partner with up-and-coming game development innovators to create groundbreaking properties capable of capturing a big slice of the fast-growing industry. About Obscene Interactive Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of mobile applications for smartphones and tablet computers. OBJE is building a portfolio of popular gaming titles crafted to appeal to a broad audience of consumers all over the world, supporting multiple mobile platforms for maximum marketing value. Obscene Interactive is focused on delivering the best in social gaming solutions to a mass market in order to capitalize on the rapid expansion of the mobile app marketplace.
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