Nike Inc. (NKE): Today's Featured Consumer Goods Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Nike ( NKE) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.8%. By the end of trading, Nike rose $2.09 (3.0%) to $72.92 on heavy volume. Throughout the day, 6,254,585 shares of Nike exchanged hands as compared to its average daily volume of 4,014,500 shares. The stock ranged in a price between $71.90-$73.11 after having opened the day at $72.22 as compared to the previous trading day's close of $70.83. Other companies within the Consumer Goods sector that increased today were: Coffee Holding Company ( JVA), up 9.6%, Coldwater Creek ( CWTR), up 7.5%, Myers Industries ( MYE), up 7.1% and S&W Seed Company ( SANW), up 6.5%.

NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories, as well as in the provision of services to men, women, and kids worldwide. Nike has a market cap of $51.5 billion and is part of the consumer non-durables industry. Shares are down 9.9% year to date as of the close of trading on Monday. Currently there are 10 analysts that rate Nike a buy, no analysts rate it a sell, and 11 rate it a hold.

TheStreet Ratings rates Nike as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, solid stock price performance and growth in earnings per share. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Eastman Kodak Company ( KODK), down 11.1%, Crumbs Bake Shop ( CRMB), down 5.6%, Domtar ( UFS), down 4.1% and China Shengda Packaging Group ( CPGI), down 3.8% , were all laggards within the consumer goods sector with Dr Pepper Snapple Group ( DPS) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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