Why World Wrestling Entertainment (WWE) Stock Continued to Decline Today

NEW YORK (TheStreet) -- World Wrestling Entertainment  (WWE) declined for a second straight day on Tuesday as the stock continued to suffer from the company's announcement that approximately 667,000 fans had signed up for the WWE Network, the company's all-hours streaming service.

WWE has said it hopes to reach 1 million subscribers by the end of the year. It debuted the WWE Network at $9.99 a month on Feb. 24 and has already gotten two-thirds of the way towards its goal in approximately six weeks. But some investors seemingly found the number underwhelming and the plunge began on Monday, the day the company announced the number and the day after WrestleMania 30, the 30th installment of the company's signature event.

WrestleMania 30 was the first pay-per-view event to stream live on the WWE Network, which offers each of the company's pay-per-view events as part of the monthly fee. Despite the usual surge in viewership for WrestleMania events, the streaming service suffered few reported problems during the nearly six hours of coverage on Sunday.

The stock closed at $22.21, down 7.07% or $1.69 from its previous close of $23.90. The stock has fallen more than 20% in the last two days.

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TheStreet Ratings team rates WORLD WRESTLING ENTMT INC as a "hold" with a ratings score of C+. TheStreet Ratings Team has this to say about their recommendation:

"We rate WORLD WRESTLING ENTMT INC (WWE) a HOLD. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and disappointing return on equity."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • Despite its growing revenue, the company underperformed as compared with the industry average of 4.0%. Since the same quarter one year prior, revenues slightly increased by 2.9%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
  • WWE's debt-to-equity ratio is very low at 0.11 and is currently below that of the industry average, implying that there has been very successful management of debt levels. To add to this, WWE has a quick ratio of 2.05, which demonstrates the ability of the company to cover short-term liquidity needs.
  • Compared to its closing price of one year ago, WWE's share price has jumped by 221.01%, exceeding the performance of the broader market during that same time frame. Setting our sights on the months ahead, however, we feel that the stock's sharp appreciation over the last year has driven it to a price level which is now relatively expensive compared to the rest of its industry. The implication is that its reduced upside potential is not good enough to warrant further investment at this time.
  • The gross profit margin for WORLD WRESTLING ENTMT INC is currently lower than what is desirable, coming in at 30.81%. It has decreased from the same quarter the previous year. Along with this, the net profit margin of -6.66% is significantly below that of the industry average.
  • Net operating cash flow has decreased to $11.60 million or 47.45% when compared to the same quarter last year. In addition, when comparing the cash generation rate to the industry average, the firm's growth is significantly lower.
  • You can view the full analysis from the report here: WWE Ratings Report

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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

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