Move Over Kardashians, Sears Has the Sexiest Man Alive

NEW YORK (TheStreet) -- Sears (SHLD) may not be the first place to come to mind if you want to refresh your spring wardrobe.

Most fashionistas don't go looking to buy the latest fashions from a place that also sells dishwashers and tires. But that may be changing Thursday.

The struggling retailer just expanded a deal with Adam Levine, People Magazine's "Sexiest Man Alive," for a line of women's clothing after the company launched his menswear line last year. The Maroon 5 lead vocalist and The Voice coach, known for, among other things, dating Victoria Secret's models, said in the announcement that he gets to "create pieces that I would like to see a woman wear."

Those pieces, in case you were wondering, shows a preference for floral kimono tops, lacy sheer blouses, crop tops and thigh-length shorts.

Star Power

Just like its retail rivals, Kohl's (KSS) and Target (TGT), Sears is no stranger to using celebrity designers to boost foot traffic to stores. Sears has the Kardashian Kollection, designed by the reality-star sister trio of Kim, Kourtney and Khloe.

But that deal hasn't brought much "kash" to the company in the way of sales -- the sultry clothing line of skin-tight dresses has been making its way to the clearance racks.

Sears is bleeding money. For the full year of fiscal 2013, the net loss attributable to Sears' shareholders was $1.4 billion.

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