Kohl’s Department Stores (NYSE: KSS) debuted its new brand expression, embracing the power of the single word "Yes," a philosophy that has been part of the company's DNA for decades.
The new spots began running on Sunday, April 6. Starting today, “Yes” will be expressed in-store, on Kohls.com, and throughout all broadcast, digital and social channels.Customers are invited to participate in the campaign by sharing their personal “Yes” moments using #FindYourYes which could be shared on Kohl’s social channels, including Facebook, www.facebook.com/Kohls, Twitter, http://twitter.com/Kohls, Pinterest, http://pinterest.com/Kohls and Instagram, http://instagram.com/Kohls. The full commercials can be viewed at www.youtube.com/Kohls. About Kohl’s Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,162 stores in 49 states. In support of the communities it serves, Kohl’s has raised more than $257 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, join the discussion on Facebook ( http://www.facebook.com/Kohls) or Twitter ( http://twitter.com/Kohls) or get inspired on Pinterest ( http://pinterest.com/Kohls) and Instagram ( http://instagram.com/Kohls).