ServiceSource® (NASDAQ: SREV), the global leader in recurring revenue management, today announced participation at the upcoming Marketo Marketing Nation Summit, taking place on April 7-9 in San Francisco. ServiceSource also announced an upcoming webcast with a guest speaker from leading analyst firm, International Data Corporation (IDC), titled “Three Things Every Aspiring SaaS Company Should Know.” The Marketo Marketing Nation SummitWhen: April 7-9 Where: Booth 240, Moscone Center, 800 Howard Street, San Francisco, CA Registration: Use code SCO100 to take advantage of ServiceSource’s $100 discount. Details: Scout is a silver sponsor at The Marketo Marketing Nation Summit 2014. An expected 3,500 people from the marketing community will participate in a three-day event that will feature industry leaders, customer experts, and Marketo partners and executives. Attendees are invited to visit the Scout® team on the exhibitor floor at booth 240 for a live product demonstration and more information regarding the company’s recent Marketo platform integration announcement. Combining the power of predictive analytics with marketing automation across the entire customer lifecycle, the customer success solution helps recurring revenue businesses maximize customer value and accelerate growth in revenue. Webcast: Three Things Every Aspiring SaaS Company Should KnowWhen: Thursday, April 17 at 8:00 a.m. PT Speakers:
Amy Konary, Webcast Guest Speaker and Research VP at IDC
Registration: Visit http://corporate.servicesource.com/LP=279. Details: Today, every technology company knows that their future lies in the cloud. Yet, for established hardware and software vendors, making the leap to a SaaS business model is fraught with pitfalls and imminent realities. How do you balance competing priorities of near-term growth while investing in the future? How can you accelerate your time to profitability across the customer lifecycle? How do you leverage your existing people, systems and processes and create a profitable SaaS business – and fast? Join ServiceSource and IDC analyst, Amy Konary, for an informative webcast to explore the opportunities and challenges for companies making the transition to a SaaS or cloud-based business. The speakers will discuss the top three keys to success to effectively manage the customer lifecycle, how to manage financial expectations in the marketplace, and how usage and consumption insights are the foundation for customer success to drive successful SaaS businesses.