Kellogg Company (K): Today's Featured Consumer Goods Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Kellogg Company ( K) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.8%. By the end of trading, Kellogg Company rose $3.74 (6.0%) to $66.39 on heavy volume. Throughout the day, 7,767,794 shares of Kellogg Company exchanged hands as compared to its average daily volume of 2,012,500 shares. The stock ranged in a price between $62.72-$66.77 after having opened the day at $62.86 as compared to the previous trading day's close of $62.65. Other companies within the Consumer Goods sector that increased today were: China Automotive Systems ( CAAS), up 4.0%, Shiloh Industries ( SHLO), up 3.6%, LKQ Corporation ( LKQ), up 3.4% and Perry Ellis International ( PERY), up 3.1%.

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in the United States and the United Kingdom. The company operates through U.S. Morning Foods, U.S. Snacks, U.S. Kellogg Company has a market cap of $22.5 billion and is part of the food & beverage industry. Shares are up 2.6% year to date as of the close of trading on Wednesday. Currently there are 2 analysts that rate Kellogg Company a buy, 3 analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Kellogg Company as a buy. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, notable return on equity, expanding profit margins, good cash flow from operations and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, SGOCO Group ( SGOC), down 27.9%, Tofutti Brands ( TOF), down 13.8%, Coldwater Creek ( CWTR), down 12.5% and Crystal Rock Holdings ( CRVP), down 10.4% , were all laggards within the consumer goods sector with Mohawk Industries ( MHK) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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