Scripps Networks Interactive Inc (SNI): Today's Featured Media Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Scripps Networks Interactive ( SNI) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 0.7%. By the end of trading, Scripps Networks Interactive fell $1.32 (-1.7%) to $76.34 on average volume. Throughout the day, 964,703 shares of Scripps Networks Interactive exchanged hands as compared to its average daily volume of 948,500 shares. The stock ranged in price between $76.16-$77.78 after having opened the day at $77.77 as compared to the previous trading day's close of $77.66. Other companies within the Media industry that declined today were: Ku6 Media ( KUTV), down 7.3%, Tiger Media ( IDI), down 4.4%, Inuvo ( INUV), down 4.2% and Clear Channel Outdoor Holdings ( CCO), down 3.5%.

Scripps Networks Interactive, Inc. develops lifestyle-oriented content for television and the Internet markets in the United States and internationally. It delivers content that focuses on specifically defined topics of interest for audiences and advertisers. Scripps Networks Interactive has a market cap of $8.5 billion and is part of the services sector. Shares are down 10.1% year to date as of the close of trading on Tuesday. Currently there are 5 analysts that rate Scripps Networks Interactive a buy, 1 analyst rates it a sell, and 9 rate it a hold.

TheStreet Ratings rates Scripps Networks Interactive as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, VisionChina Media ( VISN), up 17.9%, Point.360 ( PTSX), up 17.4%, NTN Buzztime ( NTN), up 5.7% and Gray Television ( GTN.A), up 5.2% , were all gainers within the media industry with Comcast ( CMCSA) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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