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Goodyear Tire & Rubber ( GT) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 1.7%. By the end of trading, Goodyear Tire & Rubber fell $0.30 (-1.1%) to $26.80 on average volume. Throughout the day, 4,053,844 shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 4,565,200 shares. The stock ranged in price between $26.47-$27.23 after having opened the day at $27.12 as compared to the previous trading day's close of $27.10. Other companies within the Consumer Non-Durables industry that declined today were: UniFirst Corporation ( UNF), down 9.6%, Fuwei Films (Holdings ( FFHL), down 5.8%, Ocean Bio-Chem ( OBCI), down 3.7% and Vince ( VNCE), down 2.7%.

The Goodyear Tire & Rubber Company, together with its subsidiaries, develops, manufactures, markets, and distributes tires, and related products and services in the United States and internationally. Goodyear Tire & Rubber has a market cap of $6.5 billion and is part of the consumer goods sector. Shares are up 13.6% year to date as of the close of trading on Tuesday. Currently there are 3 analysts that rate Goodyear Tire & Rubber a buy, 2 analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, compelling growth in net income and notable return on equity. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front, EveryWare Global ( EVRY), up 114.7%, Coldwater Creek ( CWTR), up 42.9%, Myers Industries ( MYE), up 4.0% and Summer Infant ( SUMR), up 3.7% , were all gainers within the consumer non-durables industry with Under Armour ( UA) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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