Priceline.com Incorporated (PCLN): Today's Featured Leisure Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

priceline.com Incorporated ( PCLN) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.3%. By the end of trading, priceline.com Incorporated rose $15.29 (1.2%) to $1,266.66 on average volume. Throughout the day, 1,008,480 shares of priceline.com Incorporated exchanged hands as compared to its average daily volume of 844,200 shares. The stock ranged in a price between $1,249.51-$1,276.74 after having opened the day at $1,256.19 as compared to the previous trading day's close of $1,251.37. Other companies within the Leisure industry that increased today were: Dover Downs Gaming & Entertainment ( DDE), up 8.3%, Good Times Restaurants ( GTIM), up 5.1%, Qunar Cayman Islands ( QUNR), up 4.4% and Monarch Casino & Resort ( MCRI), up 3.8%.

priceline.com Incorporated operates as an online travel company. Priceline.com Incorporated has a market cap of $62.1 billion and is part of the services sector. Shares are up 2.5% year to date as of the close of trading on Tuesday. Currently there are 17 analysts that rate priceline.com Incorporated a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates priceline.com Incorporated as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Chanticleer Holdings ( HOTR), down 3.9%, Noodles ( NDLS), down 3.8%, Century Casinos ( CNTY), down 2.8% and King Digital Entertainment ( KING), down 2.5% , were all laggards within the leisure industry with Buffalo Wild Wings ( BWLD) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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