- “One World, One Game” television and digital film
- “Where Will Happiness Strike Next” documentary-style short films
- The official music anthem for the Coca-Cola 2014 FIFA World Cup™ campaign
- The Happiness Flag - the largest photomosaic ever created featuring fan faces and messages
- FIFA World Cup™ Trophy Tour by Coca-Cola
- A uniquely Brazilian visual identity
The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through “ The World’s Cup” campaign, Coca-Cola will create unrivalled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup™ ever. “ The World’s Cup” will be brought to life through a number of key elements:
Coca-Cola Launches "The World's Cup"