NEW YORK (TheStreet) -- Groupon or Coupons? That?s a choice facing discount site investors who want to capitalize on the growth of online offers but don?t want too much exposure to the space. And many investors on StockTwits.com are choosing in favor of Groupon, (GRPN).
$GRPN Still long and strong. SALE and COUP are a joke compare to GRPN.- Rommel (@mel812) Mar. 31 at 10:45 PM
It's understandable why investors would be interested in the Internet coupon space. Though the Web has long replaced the newspaper circular as the source of discounts, more Americans are now taking advantage of them. Research firm eMarketer predicts that more than half of U.S. adult Internet users will redeem a digital coupon this year. About 70% of those coupons will be redeemed via mobile phone.
Groupon, many cashtaggers say, is better positioned than competitors to take advantage of the popularity in online coupons. The company said last quarter that more than 70 million users have downloaded its mobile app. And, excluding today's April fools joke in which Groupon offers the "rain making" deal of paying $40 for something only worth $20, its deals are usually popular.