Why Ford's (F) Stock Is Up Today

NEW YORK (TheStreet) -- Ford Motor Co.  (F) is up 3.2% to $16.10 in early trading Tuesday.

This early bump follows Ford's report that unit sales in March were up 3.3% to 194,000 vehicles sold, eclipsing the consensus analysts estimate of a 1.1% gain. 

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Sales of the motor company's Ford Fusion model were especially robust in March, up 9% to 32,963. That number represents the all time high for sales of the mid-size sedan which hasn't sold 30,000 vehicles in a month since its debut in October 2005.

The mid-size sedan market is the largest segment of the U.S. automarket.

The space has been dominated by the Toyota (TMCamry -- America's top selling car -- for the last 12 years. The Ford Fusion ranked fourth in mid-size sedan sales in 2013 behind the Camry, the Honda  (HMCAccord and the Nissan  (NSANYAltima.

TheStreet Ratings team rates FORD MOTOR CO as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate FORD MOTOR CO (F) a BUY. This is driven by a number of strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its increase in stock price during the past year, revenue growth, attractive valuation levels, good cash flow from operations and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated."

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