Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, today announced a collaboration to launch an original fashion-lifestyle series—“The Next Style Star.” This unique program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy’s photo shoot, and have his or her winning look featured in the Impulse Department at Macy’s Herald Square in New York City. Macy’s “The Next Style Star” will debut April 3 on Maker’s fashion and beauty network, The Platform, and macys.com/stylestar.
Macy's presents The Next Style Star by Maker Studios, premiering April 3 on The Platform and macys.com, with host Jeannie Mai (Photo: Business Wire)
“With an ongoing focus on the Millennial customer, Macy’s is passionate about creating innovative partnerships that will result in fresh, entertaining and useful content for our customers,” said Martine Reardon, Macy’s chief marketing officer. “Maker Studios is known for producing inventive video that appeals to the artful and sharp-witted tastes of this generation, and by joining forces to create ‘The Next Style Star,’ we can showcase the best of what both brands have to offer.” “The Platform is a community of passionate viewers who share a love of beauty, fashion, and self expression – making this collaboration with Macy’s for ‘The Next Style Star’ a perfect fit,” said Erin McPherson, chief content officer, Maker Studios. “This original series features incredibly creative stylists and judges — including Maker talent partners, along with top Macy’s brands in an organic and fun way.”