- New Subsidiary Engaged in Research and Development of World's First Pre-Packaged Alcoholic eCig - Calorie Free Alcoholic Consumption Disrupting $1.3 Trillion Recreational Alcoholic Beverage Industry BELLEVUE, Wash., April 1, 2014 (GLOBE NEWSWIRE) -- mCig, Inc. (OTCQB:MCIG) has updated its investor presentation for the month of April 2014. This presentation also known as an "Investor Deck" summarizes the most recent developments and performance metrics to existing investors, potential investors, and potential joint venture partners and brand ambassadors. The presentation can be found in the mCig website Investor Section Presentation Tab or directly here: http://www.mcig.org/investors/presentations/ The company is also pleased to be unveiling its newest subsidiary: LiqCig, Inc. which will be 100% owned by mCig, Inc. both before and after the anticipated VitaCig, Inc. spin-off and dividend. LiqCig, Inc. is engaged in the research and development of mobile vaporization applications for recreational alcoholic consumption. Specifically, the company is currently developing the world's first pre-packaged alcoholic electronic cigarette (eCig). The LiqCig will provide consumers with an unprecedented calorie-free method for the consumption of alcohol creating a potentially disruptive force within the $1.3 Trillion Recreational Alcoholic Beverage Industry (Source: Marketline). "For thousands of years alcohol has been primarily consumed via liquid ingestion. This form of ingestion leads to liver damage, heart disease, and weight gain. When we looked at how mobile vaporization technology could improve medical delivery, we noticed there was another potentially game-changing application: Alcohol consumption. Delivering alcohol into the bloodstream via vaporization is in our view a superior method for the consumption of alcohol. It also represents an exciting business opportunity given the size of this industry, and current logistical limitations." said Mark Linkhorst, COO of mCig, Inc. "We have always stated our belief that mobile vaporization technology holds far more potential in consumer applications than what is being pursued by most companies in the space. There is more to this technology than just delivering nicotine into the brain. As we have demonstrated: first with VitaCig and now with LiqCig, our team will continue to innovate and incubate consumer applications that we feel we can generate significant sales, leading to an increase in shareholder value."
"The LiqCig has the potential to significantly disrupt the existing Alcoholic Beverage Market by providing a superior method for the consumption of alcohol recreationally. The market is greater than the global tobacco industry estimated at being worth $1.3 Trillion Annually in 2018 vs $1.1 Trillion for Tobacco." Said Paul Rosenberg, CEO of mCig, Inc.About mCig, Inc. mCig, Inc. (OTCQB:MCIG) is a technology company focused on two long-term secular trends sweeping the globe: (1) The decriminalization and legalization of marijuana for medicinal or recreational purposes (2) The adoption of electronic vaporizing cigarettes (commonly known as "eCigs") by the world's 1.2 Billion smokers. The company manufactures and retails the mCig – the world's most affordable vaporizer priced at only $10. Designed in the USA – the mCig provides a superior smoking experience by heating plant material, waxes, and oils delivering a smoother inhalation experience. The company also owns Vapolution, Inc. which manufactures and retails home-use vaporizers such as the Vapolution 2.0. Through its wholly owned subsidiary, VitaCig, Inc. the company is preparing to launch the VitaCig, a $2 nicotine-free eCig that delivers a water-vapor mixed with vitamins and organic flavors. Through its wholly owned subsidiary, LiqCig, Inc. the company is engaged in the development of the world's first pre-packaged alcoholic eCig. See more at: http://www.mCig.org/, www.Vapolution.com , www.VitaCig.org , and www.LiqCig.org The Company believes that a well regulated marijuana industry is emerging as more states follow the lead of Washington and Colorado in legalizing marijuana. A similar trend is developing within the eCig industry following the first acquisition of an electronic cigarette brand (Blucigs) by a traditional tobacco company Lorillard Inc. for $135 million followed by another acquisition in February 2014 by Altria Group Inc. of Green Smoke for $150 million. Wells Fargo analyst Bonnie Herzog estimates that eCig sales may rise from $1 Billion in 2013 to $10 billion over the next three years. mCig, Inc. (OTCQB:MCIG) has positioned itself as a first mover at the intersection of these two trends and hopes to create shareholder value by making the mCig one of the leading choices for electronic consumption of plant material. - See more at: http://www.mcig.org/investors/investor-opportunity-subpage/ Safe Harbor Statement Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the Company's ability to develop, market and sell products based on its technology; the expected benefits and efficacy of the Company's products and technology; the availability of substantial additional funding for the Company to continue its operations and to conduct research and development, and future product commercialization; and the Company's business, research, product development, regulatory approval, marketing and distribution plans and strategies.
CONTACT: Paul Rosenberg CEO (425)462-4219