Lamar Advertising Co (LAMR): Today's Featured Media Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Lamar Advertising ( LAMR) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 1.2%. By the end of trading, Lamar Advertising fell $0.65 (-1.3%) to $51.00 on average volume. Throughout the day, 1,337,300 shares of Lamar Advertising exchanged hands as compared to its average daily volume of 1,199,800 shares. The stock ranged in price between $50.98-$52.06 after having opened the day at $52.06 as compared to the previous trading day's close of $51.65. Other companies within the Media industry that declined today were: Inuvo ( INUV), down 8.4%, Insignia Systems ( ISIG), down 8.2%, Rocket Fuel ( FUEL), down 4.8% and Liberty Media Corporation ( LMCB), down 4.2%.

Lamar Advertising Company operates as an outdoor advertising company in the United States. Lamar Advertising has a market cap of $4.2 billion and is part of the services sector. Shares are down 1.1% year to date as of the close of trading on Friday. Currently there are 7 analysts that rate Lamar Advertising a buy, 1 analyst rates it a sell, and 3 rate it a hold.

TheStreet Ratings rates Lamar Advertising as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, impressive record of earnings per share growth, compelling growth in net income, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the positive front, YOU On Demand Holdings ( YOD), up 12.1%, Cumulus Media ( CMLS), up 7.6%, Crown Media Holdings ( CRWN), up 6.1% and Lions Gate Entertainment Corporation ( LGF), up 6.1% , were all gainers within the media industry with Sirius XM Holdings ( SIRI) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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