Xerox Corporation (XRX): Today's Featured Consumer Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Xerox Corporation ( XRX) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 1.4%. By the end of trading, Xerox Corporation rose $0.24 (2.2%) to $11.30 on light volume. Throughout the day, 9,933,272 shares of Xerox Corporation exchanged hands as compared to its average daily volume of 13,298,300 shares. The stock ranged in a price between $11.08-$11.40 after having opened the day at $11.15 as compared to the previous trading day's close of $11.06. Other companies within the Consumer Durables industry that increased today were: Malibu Boats Inc Class A ( MBUU), up 7.3%, Eastman Kodak Company ( KODK), up 6.1%, Nova Lifestyle ( NVFY), up 4.6% and Spectrum Brands Holdings ( SPB), up 4.2%.

Xerox Corporation provides business process and document management solutions worldwide. Xerox Corporation has a market cap of $12.9 billion and is part of the technology sector. Shares are down 9.1% year to date as of the close of trading on Friday. Currently there are 3 analysts that rate Xerox Corporation a buy, 1 analyst rates it a sell, and 1 rates it a hold.

TheStreet Ratings rates Xerox Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, largely solid financial position with reasonable debt levels by most measures, attractive valuation levels and expanding profit margins. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, Gaming Partners International Corporation ( GPIC), down 5.1% and Movado Group ( MOV), down 1.8%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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