PORTLAND, Ore. (TheStreet) -- If anyone in the movie industry is still wondering why the number of moviegoers is dropping, their lack of imagination is part of the problem.
The Motion Picture Association of America released its annual report on moviegoer demographics a few weeks back and, heading into blockbuster season, there are a few numbers the industry is just going to outright ignore. Last year, women were 52% of all moviegoers and bought half of all tickets sold.
Despite the fact women have been going to the movies in greater numbers since 2009, the annual Celluloid Ceiling survey released by Martha Lauzen, executive director of the Center for the Study of Women in Television and Film at San Diego State University, found that between 1998 and 2012 they've been less likely to direct (just 6% of all directors, down 3% from 1998), write (10%, down 5%) or edit (17%, down 3%). In the 500 top-grossing films released from 2007 to 2012, male actors outnumbered actresses 2.25 to 1.
If studios aren't addressing that demographic shift behind the scenes, it's little wonder they've been so lax in changing what moviegoers are seeing onscreen. The studios see $10.9 billion in box office receipts from last year that surpassed the $10.8 billion brought in during 2012. Never mind that the number of moviegoers actually dropped from 1.36 billion to 1.34 billion during that span: Warner Brothers, Sony, Universal, Fox, Lion's Gate and the rest still got theirs.